Challenging us to be more human,
not just more visible.
I help brands stop performing empathy—
and start practicing it.
I’m Emmett Ferra, a creative leader and strategist challenging organizations to show up with more humanity, more clarity, and more care. My work blends storytelling, sensory thinking, and a worldview shaped far outside the traditional agency path. I didn’t inherit a portfolio—I built one from scratch, grounded in sales, entrepreneurship, and a belief that brands don’t need to shout to be heard.
Worked Brands such as_
Prominently Featured in_
Executive Producer_
Feature Films
A detective probes a probation officer's death after an inmate vanishes. Struggling with family trauma, Frank Morley's grip on reality weakens as he uncovers dark secrets within prison walls.
Cast: Michael Kelley, Mena Suvari, Kevin Pollack, and Dennis Haysbert
Director: Will Wernick
Writer: Jason Rosen
Brand + Commercial
Anyone can make content. I help brands make connection. Whether it’s a startup or a legacy brand, I design campaigns, ads, and digital experiences that center real people—not just metrics. Because when story comes first, trust follows naturally.
Ad: “We Want to Teach the World to Sign”
Coca-Cola x Gallaudet University
As the Production Supervisor on Coca-Cola’s first-ever campaign in American Sign Language, a collaboration with Gallaudet University. I ensured the execution aligned with the intention: to create an inclusive and authentic experience that resonated deeply with the Deaf community. This work reflects how I approach production—with empathy, precision, and purpose.
I tell stories that don’t shout—but sit patiently with you.
Whether it’s a short-form segment or an independent doc, my work explores culture, identity, and place with honesty and care. I prioritize real access, not surface representation—and create space for people to tell their stories in their own words, on their own terms. The goal isn’t just storytelling. It’s trust-building through presence, patience, and emotional truth.
Documentary + Storytelling
Creative Leadership - Building Outside the System
I didn’t come up through ad school. I didn’t climb a traditional agency ladder. I built my creative leadership outside the system—through producing, founding, funding, and figuring it out as I went. With a background in sales and operations, my transition into this dream role gave me what a lot of creative leaders are missing: accountability. I know how to balance vision with pressure, and how to make things work when there’s no safety net. I’ve launched companies, led teams, produced nationally recognized work, and raised funding from scratch—not to chase awards, but to build platforms that actually matter. I challenge brands to think bigger and lead with purpose, because I’ve done the same in my own career.
Leadership isn’t about pedigree. It’s about proof.
Highlights
Managed $3M+ in budgets across independent film, branded content, and live production
Led or contributed to 25+ campaigns across editorial, nonprofit, and commercial sectors
Oversaw complex productions in collaboration with creative teams at CBS News and Coca-Cola
Produced branded experiences for national organizations spanning aviation, media, nonprofit, and consumer brands
Founding member of a new investment platform supporting independently produced, studio-scale films including the psychological thriller Closure, set for release in fall 2025
Co-founded a D.C.-based cultural studio featured by NPR, The Washington Post, Chicago Tribune, and San Francisco Chronicle
Co-founded a film festival that raised $35K+ in first-year funding and in-kind partnerships
